Dr Siti Aisyah Binti Shamshun Baharin
Background
Dr Aisyah is an early-career researcher with more than 5 years of industry experience. Dr Aisyah is passionate about translating experimental research into scalable impact. She has strong quantitative research expertise with applied experience across public health and high-growth startup environments. Dr Aisyah also serves as lead section editor for 'Human Centred AI & Psychological Impact' within the Malaysia AI Review by NeuroCampur. EDITORIAL REMIT * Develop NeuroCampur's human-centred AI evidence desk. * Commission and review articles on AI trust, wellbeing, disclosure, communication quality and public adoption. * Build an editorial bridge between psychology, EDI, healthcare, education and responsible AI policy. * Support submissions that examine how Malaysians experience AI-enabled services, learning tools and public systems. * Strengthen NeuroCampur's credibility as the international voice of AI for Malaysia by adding behavioural science depth.
Research Interests
Social emotional learning (SEL); positive psychology; wellbeing; tone of voice; disclosure; public health
Publications
Hearing attitudes: tone of voice and its effects on listeners’ wellbeing and disclosure
This thesis investigates how speakers’ vocal expressions shape listeners’ affective and behavioural responses across interpersonal, workplace, and cross-cultural contexts. Specifically, it addresses three key research questions. *First, how might a speaker’s interested-sounding voice elicit listeners’ disclosure and wellbeing differently than an uninterested-sounding voice, and how do these outcomes vary across cultures? *Second, do differing voice patterns influence work commitment, state of wellbeing, and flourishing among listeners? *Third, what psychological impacts, disclosure responses, and affective states arise when listeners are exposed to varying voice patterns across real-life contexts? *The overarching aim of this thesis is to examine how the nuances of vocal tone (beyond the semantic language) affect relational dynamics, emotional states, and behavioural outcomes. Employing both experimental and cross-cultural methodologies, the studies provide empirical evidence that vocal tone not only communicates affect but also carries the power to shape disclosure, wellbeing, and commitment in diverse settings.
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